Martin Koss – Internet Marketing Strategy Coach

It’s been said by pretty much everyone at one time or another that ‘content is king‘ – but what really is ‘king’ in the eyes of the Google algorithm is new, fresh content.

Here’s the bottom line: The more your create, the more your content is indexed. But, the more up to date, the newer and more ‘fresh‘ your content is, the higher your content ranks – but not forever – hence the need for new and fresh content added consistently.

Look at the way Google’s new algorithm ranks the latest content above older, stale, content… That’s a good thing for you, me and everyone relying on the mighty Goog for what is relevant to ‘me’ right now. Afterall, when you search for some info you don’t want some old regurged content from 5 or 10 years ago (that’s been said before, many times).

We all want, need and get much more use from what is, in fact, new – relevant right now.

Would you visit a baker if all his cakes were 4 days old?

Would you buy from a fishmonger who only stocked last week’s catch?

Would you read last month’s newspaper?

Do you want to watch the ten o’clock news from a couple of weeks ago?

Didn’t think so.

When you use the Goog – do you want to be served up old content or the freshest, newest content that addresses the latest trends, the latest news, the very cutting edge of ‘how to’ advice, product information, case studies, etc.,?

I’m just speculating that you’d rather see what’s going on right now rather than what someone was ranting about 5 years ago…

New Content is King – and Always Will Be

So, as a website owner or the author of a blog, why would you expect to maintain respectable Google rankings for old content? Do you think your readers will get value from old content?

Refer to the questions above.

Old is old. Stale bread, rotten vegetables, stinky fish, out of date content… It’s all old.

Google knows this – well, maybe not so much about the smell of old fish – and has responded to the frustrations of the typical web user who wants up-to-date content rather than old content. The new Google is better and more accurate at serving up what you and I really want; new, current, relevant now.

Here’s an example of a post created a couple of days ago: as you can see, a few minutes after publishing the post (which is about the length of time it tales to get good content found and indexed by Google), it ranked number 2 out of 37.5 million other pages with similar content.

A few days from now that ranking will have declined. New content will have taken it’s place – and rightfully so.

The task, therefore, for you, me and every other bloggist, webmaster (do they still exist?) or anyone creating content, is to consistently create something new… because – New Content Really IS King.

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