A few days ago I came across a plug by John Jantsch (of Duct Tape Marketing) about his latest book “Referral Engine” on Facebook – the mention was John’s offer of bonus material for anyone who produces a receipt for the book.
I am not usually sold by bonus content but because all previous content I’ve read at/by Duct Tape Marketing has been a great read… Okay, John, you got my attention.
Knowing how interesting John’s work can be (for example his podcast where he interviews lots of authors and – generally – people with great ideas), I went along to my favourite book supplier, Amazon.
The sceptic in me (always alive and kicking) thought the bonus material would be more shameless plugs and mutual back-slapping – if, in fact, they actually arrived in my inbox.
Well, well! Order placed at Amazon, receipt sent to John and whadayaknow – a while later I got an email containing a link to the ‘bonus’ content and… Well, although some of it has possibly been ‘published’ before on the podcast – what a powerful collection of interviews. Wow!
Because it’s gonna be a couple of weeks or so until Amazon send the latest book “Referral Engine”, I have plenty of time for listening to the interviews and I’m so pleased I did. Haven’t listened to them all yet but I have listened to John’s interviews with Seth Godin, Chris Brogan, Guy Kawasaki, John Hsieh and Bob Burg.
Tip: Make sure you have a pencil and notepad nearby while listening!
Extra value: You bet. In fact, having listened to dozens of interviews with many of the above authors and bloggers over the years, I gotta say there is some great new advice here. I’m sure the book will be a great read but these interviews are full of extra special meat – well worth the price of the book.
PS: I am not an affiliate of Duct Tape Marketing and have not bought the full marketing course but if I wasn’t minding my pennies I happily would.
Did you get the book?
What did you think of it?
And, what did you think of the bonus interviews?
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