I don’t know about you but, when I shop online I want to feel like I am in control. I like to have a choice about what personal details I share and I do not like it when the website stores more of my details than I want them to store – especially credit card details.
After speaking to friend yesterday about a product, I got a solid recommendation and went along to the supplier’s website. I located the product and added them to my ‘shopping cart’. Next step was the checkout… and that is when I started feeling that tinge of discomfort.
I was not in control. I couldn’t simply checkout with my one-off purchase and I had NO CHOICE about getting an ‘account’.
Even though I don’t want an account, I don’t want to start getting weekly emails with their latest special offers…
I just want to buy the products I want. End of. Simple as that.
To me, this is just plain wrong!
If I went to a bricks and mortar shop and wanted to pick up a few items and be on my merry way I wouldn’t be forced to open an account. I may be offered a loyalty card or a discount for opening a new account but it would be optional.
It is extremely unlikely that any high street shop would prevent you from buying unless you opened an account… So why is it rapidly becoming ‘accepted’ online to do so?
But I want the products!
I decided I’d see how much information was required on the ‘Membership Sign-up’… If it was quick and easy I may do it – begrudgingly!
Inside leg measurement, please sir!
Along with all my personal details (none of that was too painful) they want to store my payment details and, that too, gave me no choice!
Every data field on the ‘membership’ form was required, including the
Card type
Card number
Expiry date
Start date (if applicable)
At that point I became far too uncomfortable to continue.
With so many horror stories of scams and server hacking etc, I certainly do not want to hand over my personal details AND my payment details for them to store.
I want the option to pay on a per order basis. As I would have in the real world.
I want to shop on my terms…
Wouldn’t you?
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