Isn’t it sad that more and more suppliers only want us to listen to reminders of how wonderful their website is when we call them by phone – possibly because we can’t get any joy on their website?
Just the other day I was struggling with a supplier’s website – I was unable to login (which is the only way I could buy the item I wanted) so I called their ‘sales’ and advice line. Instantly I got a message saying that their call centre was experiencing a ‘seasonal’ high call volume and it may be easier and faster to find the answer I’m looking for via – you guessed it – the website.
I hung on a while – ‘cos I’m a persistent so n so… Eventually given the option to press 3 for technical support… And there I was told to call back at another time as they are experiencing a higher than normal call volume.
Funny really – because within the past few weeks I’ve heard the same BS several times when calling a variety of suppliers – it seems none of them want to provide telephone support or telephone based customer services, and why? Well, I think the answer is simple: it saves money by ‘forcing’ their paying customers to wade and wait.
Wade through their website. Request help via their online support forms and then wait – hours or days for an answer.
All I want to do is buy a product!
Do you treat your customers like this? Does your competitor? One of you will get and keep the customer – which one is up to you and the processes you have in place.
By the way; I’m not a fast typist and yet I have typed this text (including fixing many typos) since I pressed ‘3’ and am still listening to crackly elevator music in my left ear.
Less and less companies want to engage one-to-one with customers. Do you do that, or do you gladly answer your ‘phone and be a helpful supplier?
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