Martin Koss – thinking out loud…
I don't mean to be so opinionated and argumentative, it's just me…
Facebook is for Small Businesses Too!
“As almost all big brands embrace Social Media and create a presence for their products and services on Facebook business pages, should small businesses take notice?” Continue reading
Inconsistency will Kill Facebook
Call the grim reaper I think Facebook is about to need a hole in the ground. Maybe a bit premature? Perhaps. But if it carries on the way it is I expect Continue reading
Saturation Point
There was a thread, an interesting one, on a Facebook Business Page. I had commented and I followed a couple of links from it. I went off to do something Continue reading
Express Delivery
You’re sat down with your family after a hard day at work, kids are fighting over who’s go it is on Wii Sports and you just finished updating your status on Facebook and Continue reading
Yo, Facebook, It’s Your Fight Not Mine!
Do you remember the scraps on the school fields where a couple of idiots would roll around trading pathetic girlie punches, kicks and a bit of hair pulling? Continue reading
How To Lose Your Facebook Page!
Here is a way of getting your Facebook Business Page banned by Facebook once they catch wind of how it (your page content) violates the documented guidelines for Promotions Continue reading
Are Users Leaving Facebook and Twitter?
Facebook was quick to dismiss the news last week that it lost over 100,000 UK users in May as nothing more than a blip.
However, when it came to explaining what caused the mystery drop, the company appeared to be as bemused as everyone else.
So why are people logging off Facebook for good?
Facebook Mobile Must Evolve
I often get asked by Facebook Business Page admins why their custom landing page is not visible on mobile devices. Here’s a typical question:
Hi Martin. If you ever come across a system to make custom tabs default landing pages on mobile phones, please, let me know!
Unfortunately, that will only be possible if and when Facebook change what is visible at m.facebook.com – which is what mobile devices automatically redirect to. Continue reading
Dialogue Creates Interest
It continues to amaze me as I observe ‘marketing’ activity on platforms like Twitter, Facebook, LinkedIn (etc) and I wonder who these people have been listening to.
Monologues; Tweeting your own links, posting your own links as status updates in Facebook and LinkedIn, but completely lacking of real ‘engagement’. What I mean by that, quite simply is: People who tweet or post updates about themselves but do not engage in dialogue.
Monologues do not draw attention to you or what you are doing!
This Shit Has Got To Change
Did I just say ‘shit’..? Oops. Well, sorry, but, on this occasion I couldn’t think of a better word.
FB rewrite the rule book constantly and the ‘free’ marketing platform is actually a lot of work – especially for small businesses – trying to keep up.
No wonder Facebook has spawned an industry of ‘experts’ – the average ‘user’ simply cannot understand so much of what it does or what it may do tomorrow or what it it did do but doesn’t do any longer..! That is aside from the every changing privacy issues and settings.
The ‘thrill’ is gone – for sure. In fact, not sure I really saw a ‘thrill’ in it. I saw (and still see) loads of bullcrap and things to frown / laugh at.
But it’s not just Facebook. The internet has to change and it is far too far down the road for Google and Facebook to put right what is wrong… How can they suddenly fix the unfixable?