Facebook Mobile Must Evolve

I often get asked by Facebook Business Page admins why their custom landing page is not visible on mobile devices. Here’s a typical question: Hi Martin. If you ever come across a system to make custom tabs default landing pages on mobile phones, please, let me know! Unfortunately, that will only be possible if and [...]

Dialogue Creates Interest

It continues to amaze me as I observe ‘marketing’ activity on platforms like Twitter, Facebook, LinkedIn (etc) and I wonder who these people have been listening to. Monologues; Tweeting your own links, posting your own links as status updates in Facebook and LinkedIn, but completely lacking of real ‘engagement’. What I mean by that, quite [...]

This Shit Has Got To Change

Did I just say ‘shit’..? Oops. Well, sorry, but, on this occasion I couldn’t think of a better word. FB rewrite the rule book constantly and the ‘free’ marketing platform is actually a lot of work – especially for small businesses – trying to keep up. No wonder Facebook has spawned an industry of ‘experts’ – [...]

Like “us”. I mean “me”

Templates can often be a dead give-away that you were a bit lazy when it comes to the design of your website, blog or – as we’re looking at here – your Facebook page. Even worse is the use of images and text that came as defaults within the chosen template. The perfect example, and [...]

How Can I Like What I Can’t See?

Asking new visitors to ‘like’ your page before they see some content is like a shop-keeper standing outside their shop preventing window shoppers and preventing you from coming in before you recommend the shop to your friends. “But I want to have a look around.” “Not before you say you ‘like’ the shop, sorry, you’re [...]

Facebook Adopt Failed PageRank Ranking Model

It will come as no big headline that Facebook and MSN (Bing as it is known now, or is it Yahoo this week? Maybe it’s all 3 now that Microsoft and Yahoo have sign prenuptuals – a “ménage à trois” perhaps) are in bed all snuggled up cosy (nudge nudge wink wink) planning some strategies [...]

Do You Recognize This Bowl Of Strawberries?

Ehmm… Strawberries. Now who are you? Please tell. Who took the photo and who tagged themselves in it? How the heck should I know? Why am I even asking? Facebook security check asked me! Yep. Please confirm your identity by telling us (FB) which of your friends is tagged in the following photographs – Photo [...]

Facebook Staff Missed Memo About Fan Pages

I’m sure we all know that outdated content is something you don’t want on your website or blog – although so many ignore that guideline (probably because most blogs would lose 80%+ of their old posts) but how bad is it when one of the world-leaders in our social network forgets to remove their old [...]