<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title>Martin Koss - thinking out loud... &#187; Internet Marketing</title>
	<atom:link href="http://www.martinkoss.com/category/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.martinkoss.com</link>
	<description>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</description>
	<lastBuildDate>Mon, 23 Jan 2012 04:40:07 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<!-- podcast_generator="Blubrry PowerPress/2.0.3" -->
	<itunes:summary>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</itunes:summary>
	<itunes:author>Martin Koss - thinking out loud...</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.martinkoss.com/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:subtitle>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</itunes:subtitle>
	<image>
		<title>Martin Koss - thinking out loud... &#187; Internet Marketing</title>
		<url>http://www.martinkoss.com/wp-content/plugins/powerpress/rss_default.jpg</url>
		<link>http://www.martinkoss.com/category/internet-marketing/</link>
	</image>
		<item>
		<title>Goodle&#8217;s Panda Redefines SEO</title>
		<link>http://www.martinkoss.com/internet-marketing/goodles-panda-redefines-seo/</link>
		<comments>http://www.martinkoss.com/internet-marketing/goodles-panda-redefines-seo/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 13:29:47 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=2633</guid>
		<description><![CDATA[Social Proof is nothing new, in fact, it&#8217;s been around for a couple or more years now and has been abused to death. We all know you can &#8220;buy&#8221; social proof by buying links, likes, shares, tweets and mentions&#8230; But, Google&#8217;s new &#8220;Panda&#8221; update takes &#8220;social proof&#8221; to a whole new level and leaves millions [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/goodles-panda-redefines-seo/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Being &#8216;Nice’ is Not (always) Being Honest</title>
		<link>http://www.martinkoss.com/internet-marketing/being-nice-is-not-always-being-honest/</link>
		<comments>http://www.martinkoss.com/internet-marketing/being-nice-is-not-always-being-honest/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 13:36:49 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[effective internet marketing]]></category>
		<category><![CDATA[internet marketing advice]]></category>
		<category><![CDATA[internet marketing strategy]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1235</guid>
		<description><![CDATA[Nobody ever paid me for being Mr Nice Guy. Although I always do my best to be polite, say please and thank you, pass compliments where compliments are due, I never earned a penny by being nice – for the sake of being ‘nice’. On the contrary, however, my ‘honesty’ (while I admit that can [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/being-nice-is-not-always-being-honest/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Let Me Shop On My Terms, Please</title>
		<link>http://www.martinkoss.com/business/let-me-shop-on-my-terms-please/</link>
		<comments>http://www.martinkoss.com/business/let-me-shop-on-my-terms-please/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 06:22:41 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1904</guid>
		<description><![CDATA[I don&#8217;t know about you but, when I shop online I want to feel like I am in control. I like to have a choice about what personal details I share and I do not like it when the website stores more of my details than I want them to store &#8211; especially credit card details. [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/business/let-me-shop-on-my-terms-please/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bubble of Distrust Must Burst</title>
		<link>http://www.martinkoss.com/internet-marketing/the-bubble-of-distrust-must-burst/</link>
		<comments>http://www.martinkoss.com/internet-marketing/the-bubble-of-distrust-must-burst/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 14:43:13 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1888</guid>
		<description><![CDATA[Genuine Authenticity and 2-Way Dialogue between businesses and their &#8216;audience&#8217; is fast becoming the only way to build the required trust that leads to a sale. I see a big bubble bursting in the hear future on the web. The bubble is &#8216;untrusted content&#8216;. It has to burst. Talking to 16 year old last week [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/the-bubble-of-distrust-must-burst/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Take Me Home, Please</title>
		<link>http://www.martinkoss.com/internet-marketing/take-me-home-please/</link>
		<comments>http://www.martinkoss.com/internet-marketing/take-me-home-please/#comments</comments>
		<pubDate>Tue, 31 May 2011 17:35:47 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1877</guid>
		<description><![CDATA[Do you ever get a bit annoyed when you&#8217;re on a website that looks pretty well designed and easy to use, and then you end up deep in the website and &#8211; you&#8217;re lost? Yep! We&#8217;ve all been there &#8211; many times. Too often, in fact. Some of the biggest brands and most popular sites [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/take-me-home-please/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dialogue Creates Interest</title>
		<link>http://www.martinkoss.com/facebook/dialogue-creates-interest/</link>
		<comments>http://www.martinkoss.com/facebook/dialogue-creates-interest/#comments</comments>
		<pubDate>Tue, 31 May 2011 10:51:57 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1875</guid>
		<description><![CDATA[It continues to amaze me as I observe &#8216;marketing&#8217; activity on platforms like Twitter, Facebook, LinkedIn (etc) and I wonder who these people have been listening to. Monologues; Tweeting your own links, posting your own links as status updates in Facebook and LinkedIn, but completely lacking of real &#8216;engagement&#8217;. What I mean by that, quite [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/facebook/dialogue-creates-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Honesty and Transparency, I Miss You</title>
		<link>http://www.martinkoss.com/internet-marketing/honesty-and-transparency-i-miss-you/</link>
		<comments>http://www.martinkoss.com/internet-marketing/honesty-and-transparency-i-miss-you/#comments</comments>
		<pubDate>Sat, 28 May 2011 06:43:12 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[bull shit]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1869</guid>
		<description><![CDATA[Common sense, logic, sensible business practices, ethical business models, honesty and transparency, I miss you all sincerely. I woke up this morning with a urge to write something. It&#8217;s been a while so I recognised the feeling and warmed to it &#8211; I let it stew a while in my head as I rambled through [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/honesty-and-transparency-i-miss-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Shit Has Got To Change</title>
		<link>http://www.martinkoss.com/random-thoughts/this-shit-has-got-to-change/</link>
		<comments>http://www.martinkoss.com/random-thoughts/this-shit-has-got-to-change/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 06:53:20 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1846</guid>
		<description><![CDATA[Did I just say &#8216;shit&#8217;..? Oops. Well, sorry, but, on this occasion I couldn&#8217;t think of a better word. FB rewrite the rule book constantly and the &#8216;free&#8217; marketing platform is actually a lot of work &#8211; especially for small businesses &#8211; trying to keep up. No wonder Facebook has spawned an industry of &#8216;experts&#8217; &#8211; [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/random-thoughts/this-shit-has-got-to-change/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Be A True Giver &#8211; Give Freely</title>
		<link>http://www.martinkoss.com/internet-marketing/be-a-true-giver-give-freely/</link>
		<comments>http://www.martinkoss.com/internet-marketing/be-a-true-giver-give-freely/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 05:44:05 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1803</guid>
		<description><![CDATA[We hear a lot about &#8216;giving&#8217; and sharing openly and freely but so often we bend the rules. More often than not, in fact, the rules of openly giving &#8211; especially online – are greyed-out in favour of building the list. Please, take my free information&#8230; Seriously, take it, it’s free. Completely free. I don’t [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/be-a-true-giver-give-freely/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An &#8216;E-Commerce&#8217; Website is NOT &#8216;Internet Marketing&#8217;</title>
		<link>http://www.martinkoss.com/internet-marketing/an-e-commerce-website-is-not-internet-marketing/</link>
		<comments>http://www.martinkoss.com/internet-marketing/an-e-commerce-website-is-not-internet-marketing/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 18:32:22 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1714</guid>
		<description><![CDATA[Having had a grueling conversation with a business owner today about &#8216;marketing&#8217; it occurred to me that many people have it all completely wrong. They have the wrong idea. Literally speaking: They haven&#8217;t got a clue what the difference is between advertising, marketing, branding and selling. Well, I&#8217;m no branding expert and I don&#8217;t design [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/an-e-commerce-website-is-not-internet-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who Needs Link Baiting and Other SEO Tricks?</title>
		<link>http://www.martinkoss.com/internet-marketing/who-needs-link-baiting-and-other-seo-tricks/</link>
		<comments>http://www.martinkoss.com/internet-marketing/who-needs-link-baiting-and-other-seo-tricks/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 10:51:41 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1654</guid>
		<description><![CDATA[I started this new website less than a week ago and just did some analysis on how the main 3 search engines were ranking the content. That is massively encouraging. 34 number 1 rankings in the SERPs across Google, Bing and Yahoo. Not bad for a website that didn&#8217;t contain any content a week ago. [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/who-needs-link-baiting-and-other-seo-tricks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s Get Serious About Your Online Business</title>
		<link>http://www.martinkoss.com/internet-marketing/lets-get-serious-about-your-online-business/</link>
		<comments>http://www.martinkoss.com/internet-marketing/lets-get-serious-about-your-online-business/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 11:08:40 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1630</guid>
		<description><![CDATA[So, all you need is a website? Is it? Your mate down at the pub can do it all. Right? Every time I hear things like “oh, my mate down at the pub designed my website and does all my Internet stuff for me for free” I have to stop myself from letting out an [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/lets-get-serious-about-your-online-business/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Why You Should Keep Schtum</title>
		<link>http://www.martinkoss.com/internet-marketing/why-you-should-keep-schtum/</link>
		<comments>http://www.martinkoss.com/internet-marketing/why-you-should-keep-schtum/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 11:45:55 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Everyones An Expert]]></category>
		<category><![CDATA[internet marketing strategies]]></category>
		<category><![CDATA[internet marketing strategy]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1519</guid>
		<description><![CDATA[It makes me laugh when I read endless blogs about how to &#8216;do&#8217; Internet Marketing and the &#8216;right&#8217; ways to do this and do that and how the &#8216;experts&#8217; get top-ranking within hours for their clients and how the got 47,000 number one ranked phrases &#8211; oh yeah; and how they raked in million$ in [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/why-you-should-keep-schtum/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>No Tricks, Just Great Content</title>
		<link>http://www.martinkoss.com/internet-marketing/no-tricks-just-great-content/</link>
		<comments>http://www.martinkoss.com/internet-marketing/no-tricks-just-great-content/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 08:01:46 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[google tricks]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spamming google]]></category>
		<category><![CDATA[unique content]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1501</guid>
		<description><![CDATA[If we all used the same SEO tricks, the link-building and the many other &#8216;secret&#8217; methods that all the &#8220;experts&#8221; have been writing about for the past several years, then we&#8217;d all be the same, right? None of us would stand out! Every car dealership would have a similar website, they&#8217;d all have similar blog [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/no-tricks-just-great-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DIY Internet Marketing &#8211; A Crash Course</title>
		<link>http://www.martinkoss.com/internet-marketing/diy-internet-marketing-a-crash-course/</link>
		<comments>http://www.martinkoss.com/internet-marketing/diy-internet-marketing-a-crash-course/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:16:44 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[diy internet marketing]]></category>
		<category><![CDATA[internet marketing crash course]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1402</guid>
		<description><![CDATA[For about the 3rd time this week I found myself rushing through the &#8216;crash course&#8217; of DIY Internet Marketing by phone to a small business owner. He knows his business better than anyone else and is, in my opinion, best suited to do his own marketing. Maybe one day when he is too busy for [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/internet-marketing/diy-internet-marketing-a-crash-course/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

