For about the 3rd time this week I found myself rushing through the ‘crash course’ of DIY Internet Marketing by phone to a small business owner. He knows his business better than anyone else and is, in my opinion, best suited to do his own marketing. Maybe one day when he is too busy for [...]
Google Caffeine Update is Old News
July 26, 2010
Are you still been bombarded with ‘free’ reports and ‘amazing new software’ that works with, or shows you how to make the most of, the ‘latest’ Google update? Still? Months after the update actually happened? Some people just can’t do enough BS creation and I for one find it so annoying that so called experts [...]
Have You Used Your Website Recently
July 23, 2010
Do you expect everyone from a complete techno-numpty to the super-geek to find their way around your website and to carry out what you think is a relatively simple and obvious action – but is it as straightforward as you actually think it is? Have you ever watched someone attempt to carry out that so [...]
Lifting The Lid On SEO (Introduction)
July 22, 2010
After 15 years of involvement in developing Internet Marketing Strategies for many clients, when I started writing this blog I made a decision to limit all mention of SEO. Although it is hardly ‘rocket science’ – SEO can be somewhat baffling and many unscrupulous ‘Google Resellers’ and self-proclaimed ‘SEO Experts’ are milking the vulnerable less-knowledgeable [...]
Lifting The Lid On SEO (Intro Part 2). Google Guarantees Nothing!
July 22, 2010
This is part 2 of a 3 part post. Make sure you read part 1 first else it might not make sense what I’m talking about. Remember – Google guarantees nothing. It is not a directory that assures your spot in the rankings will be consistent. It is a search engine and the objective, as [...]
Lifting The Lid On SEO (Intro Part 3). Software etc.
July 22, 2010
This is part 3 of a 3 part post. Make sure you read part 1 first and then part 2 else it might not make sense what I’m talking about. There are many things SEO related that have, at one time or another, made me wake up in a screaming fit at 3am and, along [...]
‘New’ Content really is King
July 20, 2010
It’s been said by pretty much everyone at one time or another that ‘content is king‘ – but what really is ‘king’ in the eyes of the Google algorithm is new, fresh content. Here’s the bottom line: The more your create, the more your content is indexed. But, the more up to date, the newer [...]
Bullshit Will Sell – But Only Once
May 19, 2010
Okay so we all know that bs is not the way to market your products and services but, conversely, we all see examples of it every single day both online and offline – but – I think – more online than off. Who buys as a direct result of a bs or hype advert? Well, [...]
