Making a statement. Getting your message ‘out there’. Being recognisable. Describing ‘what you do’. An appropriate and memorable design. All thoughts that come to mind when we start thinking about logos for our businesses. But what is essential and what is ego? Years ago (we can call them the ‘olden days’) it was cool to [...]
How To Choose The Right Logo
June 1, 2010 by Martin
Filed Under: Social Branding Tagged With: branding, effective logos, logo design, logo design tips, Social Branding
Define Your Own Social Branding ‘Game’
May 26, 2010 by Martin
In a recent post (“Chris Brogan Ain’t No Friend Of Mine”), Ben Lucier discusses a Twitter dialogue he had with Chris and introduces his comparison of LinkedIn network building ‘methods’ by breaking it down to two kinds of people; The Trusted Network Builder and the Unknown Network Builder. Ben goes on to suggest that CB [...]
Filed Under: Social Branding Tagged With: Chris Brogan, linkedin, Social Branding, Twitter
Social Media Content – Look No Ads
May 18, 2010 by Martin
One of the things we’ve all read and heard many times is that sticking adverts up all over the place is NOT social branding, it is not good marketing and it certainly won’t bring new traffic clickity clicking through to your website or blog. Most people, by now, know that YouTube is the 2nd most [...]
Filed Under: Social Branding Tagged With: Facebook, Social Branding, social media, social media branding, youtube
So Much To Do – Have You Got Time?
May 17, 2010 by Martin
Some years ago when I started observing the emerging trend in VAs (Virtual Assistants) I was thinking “here we go again – another ‘industry’ developing around Facebook, Twitter, Blogging, and all that goes with it…” but now I think differently. Introducing Virtual Assistants I’ve followed a few Virtual Assistants via Twitter and Facebook for a [...]
Filed Under: Social Branding Tagged With: Social Branding, social media, social media branding, social media marketing
Why You Need a Tribe To Lead The Way
May 9, 2010 by Martin
Sometimes you shouldn’t be trying to get your message, your content, or product or service in front of “everyone”… Seth Godin and Loic Le Meur talk about “Why You Need A Tribe” in today’s world of viral, social and community based content distribution and marketing. Merge the tips you get here with concepts like “The [...]
Filed Under: Internet Marketing, Social Branding Tagged With: Loic Le Meur, Seth Godin, tribal marketing
Social Media – By The Numbers
May 7, 2010 by Martin
Still thinking Social Media is a fad? Here’s a video full of amazing facts that I found on Mitch Joel’s blog “A Fascinating Look At The Numbers Behind Social Media” Watch the video if you, like me, have a skeptic in you or if you think, for any reasoning, that the myriad of social platforms [...]
Filed Under: Social Branding Tagged With: mitch joel, Social Branding, social media, social revolution
Listening to Chris Brogan Social Media 101
April 28, 2010 by Martin
With so many authors sharing their knowledge and experiences, 17 zillion blogs about blogging and everyone and their dog sharing opinions – who should you listen to? Well, for me, Chris Brogan stands head and shoulders above most
Filed Under: Blogging, Book Reviews, Business, Internet Marketing, Social Branding Tagged With: Chris Brogan, social media, social media 101
Without Roots You Have No Tree
April 15, 2010 by Martin
Building your foundations. Sowing your seeds. Planting your roots. If you don’t do the ground work, forget to do the hard work that goes into preparing for the future – how can you expect to succeed in anything
Filed Under: Facebook, Internet Marketing, Proof of Life, Social Branding, Twitter Tagged With: Facebook, Internet Marketing, martin koss, Social Branding, Twitter
Yesterdays News – Tomorrows Fish & Chip Wrapper
April 10, 2010 by Martin
I’m sure most people who live or grew up in the UK will have heard the phrase “Yesterdays News is Tomorrows Fish & Chip Wrapper” and that applies to the web – what you publish today could be completely forgotten (or be out of sight) by tomorrow.
Filed Under: Business, Internet Marketing, Social Branding Tagged With: Facebook, Internet Marketing, martin koss, Social Branding, Twitter
90% Of Web Content is Clutter – A Conversation
April 7, 2010 by Martin
Chris started the conversation with “I was asked today what’s better marketing content – Written, or Audio, or Video format? I always answer that All three are better. First create an audio version of the content, have it transcribed (written content type) & then
Filed Under: Conversations, Random Thoughts, Social Branding, Video Blogging
