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	<title>Martin Koss - thinking out loud... &#187; Social Branding</title>
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	<description>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</description>
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	<itunes:summary>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</itunes:summary>
	<itunes:author>Martin Koss - thinking out loud...</itunes:author>
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	<itunes:subtitle>I don&#039;t mean to be so opinionated and argumentative, it&#039;s just me...</itunes:subtitle>
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		<title>Martin Koss - thinking out loud... &#187; Social Branding</title>
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		<title>How To Choose The Right Logo</title>
		<link>http://www.martinkoss.com/social-branding/how-to-choose-the-right-logo/</link>
		<comments>http://www.martinkoss.com/social-branding/how-to-choose-the-right-logo/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 09:03:39 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[effective logos]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[logo design tips]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1106</guid>
		<description><![CDATA[Making a statement. Getting your message ‘out there’. Being recognisable. Describing ‘what you do’. An appropriate and memorable design. All thoughts that come to mind when we start thinking about logos for our businesses. But what is essential and what is ego? Years ago (we can call them the ‘olden days’) it was cool to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Define Your Own Social Branding &#8216;Game&#8217;</title>
		<link>http://www.martinkoss.com/social-branding/define-your-own-social-branding-game/</link>
		<comments>http://www.martinkoss.com/social-branding/define-your-own-social-branding-game/#comments</comments>
		<pubDate>Wed, 26 May 2010 12:32:01 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=1062</guid>
		<description><![CDATA[In a recent post (“Chris Brogan Ain’t No Friend Of Mine”), Ben Lucier discusses a Twitter dialogue he had with Chris and introduces his comparison of LinkedIn network building ‘methods’ by breaking it down to two kinds of people; The Trusted Network Builder and the Unknown Network Builder. Ben goes on to suggest that CB [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Content – Look No Ads</title>
		<link>http://www.martinkoss.com/social-branding/social-media-content-look-no-ads/</link>
		<comments>http://www.martinkoss.com/social-branding/social-media-content-look-no-ads/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:55:50 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=978</guid>
		<description><![CDATA[One of the things we’ve all read and heard many times is that sticking adverts up all over the place is NOT social branding, it is not good marketing and it certainly won’t bring new traffic clickity clicking through to your website or blog. Most people, by now, know that YouTube is the 2nd most [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So Much To Do – Have You Got Time?</title>
		<link>http://www.martinkoss.com/social-branding/so-much-to-do-%e2%80%93-have-you-got-time/</link>
		<comments>http://www.martinkoss.com/social-branding/so-much-to-do-%e2%80%93-have-you-got-time/#comments</comments>
		<pubDate>Mon, 17 May 2010 13:02:36 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=966</guid>
		<description><![CDATA[Some years ago when I started observing the emerging trend in VAs (Virtual Assistants) I was thinking “here we go again – another ‘industry’ developing around Facebook, Twitter, Blogging, and all that goes with it…” but now I think differently. Introducing Virtual Assistants I’ve followed a few Virtual Assistants via Twitter and Facebook for a [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Why You Need a Tribe To Lead The Way</title>
		<link>http://www.martinkoss.com/social-branding/why-you-need-a-tribe-to-lead-the-way/</link>
		<comments>http://www.martinkoss.com/social-branding/why-you-need-a-tribe-to-lead-the-way/#comments</comments>
		<pubDate>Sun, 09 May 2010 10:27:14 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Loic Le Meur]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[tribal marketing]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=927</guid>
		<description><![CDATA[Sometimes you shouldn&#8217;t be trying to get your message, your content, or product or service in front of &#8220;everyone&#8221;&#8230; Seth Godin and Loic Le Meur talk about &#8220;Why You Need A Tribe&#8221; in today&#8217;s world of viral, social and community based content distribution and marketing. Merge the tips you get here with concepts like &#8220;The [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media &#8211; By The Numbers</title>
		<link>http://www.martinkoss.com/social-branding/social-media-by-the-numbers/</link>
		<comments>http://www.martinkoss.com/social-branding/social-media-by-the-numbers/#comments</comments>
		<pubDate>Fri, 07 May 2010 08:24:37 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[mitch joel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social revolution]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=914</guid>
		<description><![CDATA[Still thinking Social Media is a fad? Here&#8217;s a video full of amazing facts that I found on Mitch Joel&#8217;s blog &#8220;A Fascinating Look At The Numbers Behind Social Media&#8221; Watch the video if you, like me, have a skeptic in you or if you think, for any reasoning, that the myriad of social platforms [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listening to Chris Brogan Social Media 101</title>
		<link>http://www.martinkoss.com/social-branding/listening-to-chris-brogan-social-media-101/</link>
		<comments>http://www.martinkoss.com/social-branding/listening-to-chris-brogan-social-media-101/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 05:22:25 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media 101]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=844</guid>
		<description><![CDATA[With so many authors sharing their knowledge and experiences, 17 zillion blogs about blogging and everyone and their dog sharing opinions &#8211; who should you listen to? Well, for me, Chris Brogan stands head and shoulders above most and Social Media 101 is a great place to start. Social Media 101 Social Media 101 came [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/social-branding/listening-to-chris-brogan-social-media-101/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Without Roots You Have No Tree</title>
		<link>http://www.martinkoss.com/social-branding/without-roots-you-have-no-tree/</link>
		<comments>http://www.martinkoss.com/social-branding/without-roots-you-have-no-tree/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 08:20:03 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Proof of Life]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[martin koss]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=682</guid>
		<description><![CDATA[Building your foundations. Sowing your seeds. Planting your roots. If you don&#8217;t do the ground work, forget to do the hard work that goes into preparing for the future &#8211; how can you expect to succeed in anything &#8211; and that includes all things &#8216;social&#8217; and all things relating to your Internet Marketing. Building solid [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/social-branding/without-roots-you-have-no-tree/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yesterdays News &#8211; Tomorrows Fish &amp; Chip Wrapper</title>
		<link>http://www.martinkoss.com/social-branding/yesterdays-news-tomorrows-fish-chip-wrapper/</link>
		<comments>http://www.martinkoss.com/social-branding/yesterdays-news-tomorrows-fish-chip-wrapper/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 07:47:14 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[martin koss]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=656</guid>
		<description><![CDATA[I&#8217;m sure most people who live or grew up in the UK will have heard the phrase &#8220;Yesterdays News is Tomorrows Fish &#38; Chip Wrapper&#8221; and that applies to the web &#8211; what you publish today could be completely forgotten (or be out of sight) by tomorrow. While it is true that what you publish [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/social-branding/yesterdays-news-tomorrows-fish-chip-wrapper/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>90% Of Web Content is Clutter &#8211; A Conversation</title>
		<link>http://www.martinkoss.com/social-branding/web-content-is-clutter-a-conversation/</link>
		<comments>http://www.martinkoss.com/social-branding/web-content-is-clutter-a-conversation/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 14:03:09 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Video Blogging]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=619</guid>
		<description><![CDATA[Chris started the conversation with &#8220;I was asked today what&#8217;s better marketing content &#8211; Written, or Audio, or Video format? I always answer that All three are better. First create an audio version of the content, have it transcribed (written content type) &#38; then create a video from the audio by creating a powerpoint presentation [...]]]></description>
		<wfw:commentRss>http://www.martinkoss.com/social-branding/web-content-is-clutter-a-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commented on &#8220;Social Web Guide for Business&#8221;</title>
		<link>http://www.martinkoss.com/social-branding/new-media-and-social-web-guide-for-business/</link>
		<comments>http://www.martinkoss.com/social-branding/new-media-and-social-web-guide-for-business/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 16:25:14 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/audiopodcast/commented-on-the-new-media-and-social-web-guide-for-business-and-marketers/</guid>
		<description><![CDATA[Blog comment on &#8220;10 Ways to Build Social Media Clout&#8221; at Smedio. Quite possibly the best summary of how to build social media brand exposure I&#8217;ve read. 10 top tips every Internet Marketer and every brand should know and follow. Unfortunately &#8211; so many think it is easy so they give up, not realising they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why You Must Respond To Feedback and Comments</title>
		<link>http://www.martinkoss.com/social-branding/why-you-must-respond-to-feedback-and-comments/</link>
		<comments>http://www.martinkoss.com/social-branding/why-you-must-respond-to-feedback-and-comments/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:10:42 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/?p=276</guid>
		<description><![CDATA[It always amazes me when I come across a blog post, a video or a facebook page that has generated multiple comments from viewers, readers or subscribers and find that the creator of the content has had virtually no involvement &#8211; no replies, no communication, no interaction. It is so wrong. Do You Respond To [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commented on &#8220;Chris Brogan&#8221;</title>
		<link>http://www.martinkoss.com/social-branding/commented-on-chris-brogan/</link>
		<comments>http://www.martinkoss.com/social-branding/commented-on-chris-brogan/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 07:11:09 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Chris Brogan]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/uncategorized/commented-on-chris-brogan/</guid>
		<description><![CDATA[Hey Chris &#8211; well said. I think we all know of people who sit around doing nothing but whining about how well others have done well for themselves without acknowledging all the work that went into doing well. Similarly we know people who want to crush the competition rather than work hard at establishing themselves [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hard Hitting video by Gary Vaynerchuk</title>
		<link>http://www.martinkoss.com/social-branding/hard-hitting-video-by-gary-vaynerchuk/</link>
		<comments>http://www.martinkoss.com/social-branding/hard-hitting-video-by-gary-vaynerchuk/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 12:12:37 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gary Varnerchuk]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/social-branding/hard-hitting-video-by-gary-vaynerchuk/</guid>
		<description><![CDATA[I love videos by Gary Vaynerchuk and if you like hard hitting truths about social branding… You will too. I got more videos coming up from Gary soon – check out Gary’s website and Facebook page for a lot more hard hitting truths about Internet marketing, personal and corporate branding online.]]></description>
		<wfw:commentRss>http://www.martinkoss.com/social-branding/hard-hitting-video-by-gary-vaynerchuk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Evidence Why You Should Be On Facebook</title>
		<link>http://www.martinkoss.com/social-branding/more-evidence-why-you-should-be-on-facebook/</link>
		<comments>http://www.martinkoss.com/social-branding/more-evidence-why-you-should-be-on-facebook/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 13:49:02 +0000</pubDate>
		<dc:creator>Martin Koss</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Branding]]></category>

		<guid isPermaLink="false">http://www.martinkoss.com/social-branding/more-evidence-why-you-should-be-on-facebook/</guid>
		<description><![CDATA[As if you needed any reminding – there is more compelling evidence that the majority of eyeballs are on Facebook and – your potential market is among them. So along with Twitter, YouTube, you must be thinking seriously about including Facebook in your online marketing activities – or you will be missing fantastic opportunity to [...]]]></description>
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		<slash:comments>0</slash:comments>
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