I enjoy using Facebook most of the time. I’ve met some really interesting people through Facebook. But there are some people who have a really bad habit. I’m sure you’re not one of them!
I’m talking about those people who start conversations but don’t engage in the follow-up comments.
If you’re going to start a conversation, don’t be like a celebrity and leave everybody else to have the conversation amongst themselves; participate.
Facebook is about engagement. It’s not a monologue. It’s not somewhere to ask a question and then walk away from the discussion.
The business pages that I have seen succeed over the years are the ones where engagement is two-way.
Whereas the business pages that look extremely boring and uninviting are the ones where the business page admin clearly does not monitor follow-up comments and, therefore, leaves a trail of one-way conversations or conversations being had between the “fans” of the page with virtually no input from the page admin.
I’m sure you’ve seen a page or two like this and, just like myself, you probably walked away without “liking” or contributing any comments on that page.
Related posts:
- Facebook Privacy Simplified Facebook is NOT, by it’s very nature and model, a private platform. That was never...
- Facebook Insights Explained (kind of) I feel like I should be writing something really daft today – at least as...
- Reporting Facebook Timeline Rules Infringements The new rules on Facebook business pages are quite strict, so hopefully Facebook will enable...
- Dialogue Creates Interest It continues to amaze me as I observe ‘marketing’ activity on platforms like Twitter, Facebook,...
- 90% Of Web Content is Clutter – A Conversation Chris started the conversation with “I was asked today what’s better marketing content – Written,...
