“As almost all big brands embrace Social Media and create a presence for their products and services on Facebook business pages, should small businesses take notice?” Today I was asked that very open question about businesses and social networks…
Of course. But there has to be a strategy; a reason for having a page, a reason to commit the time to building the relationships with past and potentially future customers – and people who are simply interested in what your business does. It is not a “set it and forget it” platform.
One of the big mistakes I see all too often is the small business person who is selective about which questions and comments they respond to – favouring those most likely to buy or those who are already customers. This is a bad thing and sets a negative example!
Social Network Usage by Age Group
There is also, possibly, the added investment in developing custom Facebook pages that invite visitors to take action. What action do you want them to take? Is it good to have a “hard sell” welcome / landing tab that insists the visitor clicks “like” or to take a soft approach with a “welcome – here’s some info” that, possibly, will motivate them to click “like” anyway?
Avoiding Facebook because YOU don’t use it or can’t be bothered with it is also a negative approach made by many businesses. Not having time for all this “social networking” stuff…
All businesses should embrace social platforms like Facebook, but go into it knowing what it will add to your relationship with your marketplace and knowing what you’re going to do with it.
Related posts:
- Reporting Facebook Timeline Rules Infringements The new rules on Facebook business pages are quite strict, so hopefully Facebook will enable...
- Facebook IS Down Well holy smokes, damn, monkey poo and all that! Facebook IS Down! Down as in...
- Big Changes for Small Business Many small business owners and managers don’t appreciate that they have a wonderful advantage over...
- How To Lose Your Facebook Page! Here is a way of getting your Facebook Business Page banned by Facebook once they...
- Facebook Rolling Out More Changes – Like it or Not! Change is good! Do we all agree? I hope so ‘cos that’s all I’m going...
