How Steve Garfield Sold Me A Microphone

I don’t know if Steve Garfield (video blogger and author of ‘Get Seen‘ Online Video Secrets to Building Your Business) can sing and dance but I guess not ‘cos he makes no song and dance over instructional videos. Here’s a couple of clear winners for me that will show anyone thinking of creating a ‘review’ or ‘howto’ type video -  how to do it.

Get to the damn point and show how well it works!

How many times have you zipped over to YouTube to find a review of a product only to find dozens of ‘un-boxing’ vids and people reading every single technically challenging specification from the side of the box?

Is that really what you want in a product review and/or demonstration?

The other day I was looking for a new microphone and I had an idea of the exact product I was interested in but I wanted to ‘hear’ it. Ok so you may be wondering ‘how do you hear a microphone’… Trust me, you can tell the difference – even after YouTube has injected an overdose of compression.

Thank you Steve Garfield for keeping it simple

In just 29 seconds, Steve demonstrates exactly what I wanted to know; What does it sound like compared to ___ something else I can relate to.

Steve Garfield gets to the point, says what he needs to say and gets out again…

Do I need a pop screen? I dunno? But I do now. Thanks to another clear demostration in just 25 seconds. No singing or dancing – just the facts I needed.

In a total of 54 seconds Steve Garfield’s videos told me what I had struggled to find out in a previous hour or so on the ‘web. 2 simple little ‘review’ videos that told me nothing but everything I needed to know before shelling out 110 of our English pounds.

Thank you Steve for keeping it simple…

By the way; do you sing and dance?

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