Martin Koss – Internet Marketing Strategy Coach

This is part 3 of a 3 part post. Make sure you read part 1 first and then part 2 else it might not make sense what I’m talking about.

There are many things SEO related that have, at one time or another, made me wake up in a screaming fit at 3am and, along with the millions of so-called experts and gurus, there’s the ever growing list of Software that guarantees top-10 or free;

Software with the most ridiculous ‘rock-solid’ money back guarantees I’ve ever read – yeah, right! But people buy that crap. Do some people not think before yanking their wallet out? Do some people really think a $199 app can solve all their SEO problems and actually believe that if it doesn’t make all their dreams come true then they’ll get their money back?

Let me ask, before we carry on, who really cares about the guarantee? Isn’t the loss of a year hoping the software would work more important than the purchase price? If it doesn’t do all it’s cracked up to do then you have just lost a year! You might have your $199 back but you’ll be a whole year behind your competition! In dog years that’s, erm… a long time! Wasted!

Firstly, the top-10 guarantee is not just about what you do with your titles, your headings and your hidden meta-tags etc., it goes much deeper than that. If you fail to act on any of the dozens of suggestions then you will not be entitled to your money back – and you’ll still be pulling your hair out because you won’t get top-10 rankings – unless you work hard at it and follow each and every action.

What you don’t know, though, is what your competitors are doing.

What if your competitors are using the same or similar software? What if they are following a similar action list? What if everything they do is keeping Google happy and keeping their own rankings safe in the top-10?

If the above is true of many of your competitors – which it most likely will be – then you have a slim chance of bumping any of them out of the top 10. You need to do more.

The other thing about all these software solutions is that they primarily work on ‘averages’. Average number of times a phrase is used within the titles, the headings, the content, the alt tags, etc., The average length of titles, descriptions, etc., The average number of links on a page. The average number of images on a page…

Average? Do you want to be average? Of course not. You want to be (and need to be) well above average.

Please remember.

SEO needs to be looked at differently to what many people have been taught.

SEO is NOT something you can sprinkle over your website, sit back and wait for your top-10 rankings to deliver thousands of new visitors to your website.

SEO is not the be all and end all of achieving top-10 or maintaining a top-10 position.

SEO is an ongoing part of your Internet marketing. Up to date keyword research must be done every few months and your SEO strategy adjusted according to your findings.

SEO alone is not enough.

SEO comes with no guarantees.

Google is NOT a business directory where the highest paying company can easily get and keep top or top-10 positions.

Google makes and implies no guarantees that your current ranking is assured throughout all changes and future indexing.

Regardless of the titles of the many SEO books available, SEO, especially in more competitive industries, is not something you can ‘do’ in an hour or 2 now and then.

Ultimately, in order to be effective with your Internet Marketing, SEO is one component in the grand scheme of things…

Make sure you read part 1 | and, of course, Part 2

In order to clarify many of the points in these posts, and in order to help you develop a full and effective Internet Marketing strategy, I will add further SEO / Google related posts in the coming weeks and months. In order to do so, I invite all contribution from SEOs and from business people who have any specific questions about SEO and their Internet Marketing Strategy.

Please use the comments area on part 1 of this introduction, the contact form or get in touch via Facebook and I will write back to you as soon as I can.

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