Not everyone has time to do ‘Social Media Marketing’ and ‘Branding’. It is potentially extremely time consuming and I appreciate that. Finding the time to correspond with your fans, followers, subscribers and friends can be one of the most overwhelming factors. But…It is time well spend – whatever time you can find.
The time to use social media to build your brand is now – and it is only going to become the most essential part of the marketing you do for yourself or your business.
Well said! The time factor is the biggest complaint I get from my clients. I keep trying to get across that social media isn’t something they should take on in addition to what they’re doing. Instead, they should be looking at their current workflow overall and decide whether there are pieces of it that have been rendered ineffective because the world has entered into a two-way conversation.
Thank you Peter. In most cases “there are pieces of it that have been rendered ineffective because the world has entered into a two-way conversation” but soooo many companies wait, hang tight, see what others are doing… Only to realise in months or a year or two ahead, that their main competitors have now got the following, they’ve got all the fans, the subscribers and the ‘friends’ – now all their company can do (hope for) is to ‘jump on the bandwagon’, ride the coat-tails… Make a bit of noise and franticly try to catch up with what’s going on (or, in fact, what has been going on for a good few years now).
Well said! The time factor is the biggest complaint I get from my clients. I keep trying to get across that social media isn’t something they should take on in addition to what they’re doing. Instead, they should be looking at their current workflow overall and decide whether there are pieces of it that have been rendered ineffective because the world has entered into a two-way conversation.
Thank you Peter. In most cases “there are pieces of it that have been rendered ineffective because the world has entered into a two-way conversation” but soooo many companies wait, hang tight, see what others are doing… Only to realise in months or a year or two ahead, that their main competitors have now got the following, they’ve got all the fans, the subscribers and the ‘friends’ – now all their company can do (hope for) is to ‘jump on the bandwagon’, ride the coat-tails… Make a bit of noise and franticly try to catch up with what’s going on (or, in fact, what has been going on for a good few years now).