Martin Koss – thinking out loud…
I don't mean to be so opinionated and argumentative, it's just me…
Facebook Face Detection – What Next?
As Mashable announced yesterday about the rumoured ‘Facebook Suggest’ being based on Face Detection technology and the potential it has for future developments – meaning our face alone could open, or slam shut, doors and opportunities – or the best seat in the house.
I’m still getting my grey-matter around the concepts and the potential but my first instinct is I don’t like it and that it’s all going too far too fast.
Face detection technology has some scary potential.
Imagine, if you will, face detection scanning cameras installed at the entrance to your favourite (no that is not a spelling mistake – I’m English, ok?) family restaurant, your local newsagents or a commercial supplier? What could the benefits be to the venue? Massive.
You want the best seat in the house? You want the ultimate in customer services?
Have a big twitter following and be max’d out on your Facebook 5,000 and we will serve you with s smile – because we know who your friends are. Or, enter with a measly 50 friends or followers and you get sloppy service and room temperature steak ‘cos your friends list is of such little value.
Is Face Detection the future? Probably, but I wish not.
Some technology is going too far… way too far – too fast.
I’ve got no problem with the whole ‘social’ thing but, for me – this facial recognition technology – it’s taking ‘invasive technology‘ way too far – and there seems to be no ‘opt-out’ button.
Crossing the line between ‘social networking’ / ‘social marketing’ etc., into ‘get the heck out of my face‘.
Please, please, please stop all this craziness. We don’t need to be on candid camera while we enjoy a meal out with our family, friends and colleagues.
Nope. Not for me.
As many have said about Facebook ‘Face Recognition’ and the potential: ‘Scary’.
On a commercial level (to follow very soon) this suggests that your individual ‘loyalty’ counts for nothing – but the value of your twitter & facebook list is what will matter (as soon as you walk in the door face detection can evaluate your real value by checking how many friends and followers you have).
Invasive Technology
No thanks. Too much. But someone will develop it and someone will sell it.
Let’s see how this could potentially play out:
You book a restaurant table. You enter. Your face is detected. The restaurant owners send out a ‘Tweet’ or a Facebook status shout that tags YOU as having entered the restaurant – promoting the restaurant and ‘geo’ tagging you (and, possibly, your entire family) – nice to know that the whole world knows you and your family are at Bernies Burger Bar and your house (easy to find via the geo-tagging link to street-view and the link to satellite imagery) is empty…
But at least, thanks to having 437,976 twitter followers and 4,875 Facebook friends, you had a great seat, the best burger money can buy and a perfectly chilled Budweiser – and got a doggy bag!
No thank you very much.
What do you think?
Related posts:
- Are Users Leaving Facebook and Twitter? Facebook was quick to dismiss the news last week that it lost over 100,000 UK...
- Get Out Of My Face With Your Sales Pitch Whenever Chris Brogan speaks, I listen. But when Chris is talking about better ways to...
- Facebook Rolling Out More Changes – Like it or Not! Change is good! Do we all agree? I hope so ‘cos that’s all I’m going...
- PodCasting on Facebook – Well… Sort of If you want to know if something can be done – tell a stubborn old...
- More Evidence Why You Should Be On Facebook As if you needed any reminding – there is more compelling evidence that the majority...
3 Responses to Facebook Face Detection – What Next?
Leave a Reply
Pingback: LESLIE
I just noticed that “face detection” on Facebook also uses photos which where not uploaded to my Facebook account, in other words: the technology is reading content on my hard drive!!
My sincerest apologies for my previous post, apparently, the photo in question was indeed uploaded to my Facebook account.