It’s Not Personal – We Just Don’t Give a…


The thing that has drove me batty over the years of using Facebook, Twitter (etc) is the real ‘dis-connectedness’ at a time when we are supposedly more and more connected. My opinion; bollox.

You ant to find out how connected you really are and how many of your hundreds (or thousands) of your adoring friends, fans, followers and stalkers actually notice you are gone.

What we are more connected with, and the reason big businesses with deep pockets (the very same deep pockets the big flashy marketing firms love to dig around in – ooh – nice package down there sir) want (need) to portray the message of being more connected, is the advertising.

Not each other. That’s the myth. That’s the message we hear every day and the very same message marketing forms sell to their clients – “the world is more and more connected your adverts will sell more – please give us your multi-million dollar advertising contract” – sort of bs.

No. We are not, sadly, more connected to what really matters and, therefore, the most important factor in this whole “online’ thing is missing – and it’s a huge empty gap in the system; Real people.

Sure we have ‘friends’ on Fakebook and ‘followers’ on that daft old Tw@tter and we can ‘hang out’ with our ‘circle’ (or select group) on Google+ but, come on, how connected is that? You have friends on the next street (that place outside your window) who you probably only ever ‘connect’ with on Facebook or Google+!!

That’s not connected – at all.

It may be the world Lord Zuckerberg wants us to buy hook, line and sinker, but – me – nope, I ain’t buyin’ it.

To me it is all, actually, a bit weird and, ultimately, very sad; Sad for us as individuals, sad as a whole as we disconnect ourselves from reality and, worse, extremely sad for future generations.

Dudes and dudettes; What an amazing job we done did creating a wicked and amazing future world for our kids who will enjoy all the benefits and wonder of a world where people never talk, never sit around the kitchen table and drink coffee together, a world where the hypest and loudest bull-shitter is the next millionaire (honest, see their clickbank statement) and celebrity with a photo-shop’d face splattered everywhere..

We rock! Don’t we?

For millions of years, mankind lived, just like the animals. Then something happened that unleashed the power of our imagination; we learned to talk…

Then in the 21st century we decided didn’t need all that talking shit after all… Over-rated, apparently…

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Credit where credit is due: The “For millions of years, mankind lived…” was a brilliant statement originally made by Stephen Hawking. It was also popularised by a British Telecom advertisement in 1993 and as a brilliant section of Pink Floyd’s ‘Keep Talking’ in 1994.
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  • Ruth

    I agree – Facebook, Twitter etc. – we end up living in a virtual world. Its great for keeping in touch with contacts far away WHO YOU ACTUALLY KNOW – but for the rest I find it wierd and unhealthy.

  • Martin Koss

    Without doubt, Ruth. “Weird and Unhealthy” is certainly something I agree with. We are human, after all. Humans have abilities that we are simply neglecting. If a family of chimpanzees stopped socially interacting in a zoo type environment, the keepers would start to analyse them and wonder what was wrong with them. But aren’t we doing that very same thing? Aren’t we failing (and more and more losing the ability) to really engage socially?

    Something is wrong!

    Even when it comes to “people who you actually know” I still prefer to actually speak to those people in person, by phone, rather than rely on short messages that may or may not be read and/or replied to; may not be read in the correct context, may not be as private as we want it to be…

    Man has done destroying most of the planet. Phase 2: Destroy human social abilities and communication skills.