OMG! Trust is Running Low


I’m shocked at what I just did. I was about to buy a service online and when I clicked the ‘buy now’ link I actually caught myself double checking, triple checking, the URL in the address bar. Why did I do that?

Have you ever caught yourself feeling reluctant, cautious when interacting with a website?

Have you left a shopping cart with products in it because you didn’t trust the site or the checkout system?

Did you ever shy away from something because it just looked ‘dodgy’?

 


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