Sometimes you shouldn’t be trying to get your message, your content, or product or service in front of “everyone”… Seth Godin and Loic Le Meur talk about “Why You Need A Tribe” in today’s world of viral, social and community based content distribution and marketing.
Merge the tips you get here with concepts like “The Power of 3″ and you can see how, so often, small numbers of real followers (your insiders/tribe) can lead to a much bigger, louder, wider audience through specific, anticipated, relevant and personalised content aimed at committed and real change.
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