Making a statement. Getting your message ‘out there’. Being recognisable. Describing ‘what you do’. An appropriate and memorable design. All thoughts that come to mind when we start thinking about logos for our businesses. But what is essential and what is ego? Years ago (we can call them the ‘olden days’) it was cool to [...]
How To Choose The Right Logo
Get Out Of My Face With Your Sales Pitch
Whenever Chris Brogan speaks, I listen. But when Chris is talking about better ways to be social and better ways to ‘market’ and ‘brand’ online I grab a new sheet of notepaper and sharpen my pencil… In this interview, Chris talks about a variety of ‘changes’ in sales techniques and ways of drawing attention to [...]
Define Your Own Social Branding ‘Game’
In a recent post (“Chris Brogan Ain’t No Friend Of Mine”), Ben Lucier discusses a Twitter dialogue he had with Chris and introduces his comparison of LinkedIn network building ‘methods’ by breaking it down to two kinds of people; The Trusted Network Builder and the Unknown Network Builder. Ben goes on to suggest that CB [...]
Social Media Content – Look No Ads
One of the things we’ve all read and heard many times is that sticking adverts up all over the place is NOT social branding, it is not good marketing and it certainly won’t bring new traffic clickity clicking through to your website or blog. Most people, by now, know that YouTube is the 2nd most [...]
So Much To Do – Have You Got Time?
Some years ago when I started observing the emerging trend in VAs (Virtual Assistants) I was thinking “here we go again – another ‘industry’ developing around Facebook, Twitter, Blogging, and all that goes with it…” but now I think differently. Introducing Virtual Assistants I’ve followed a few Virtual Assistants via Twitter and Facebook for a [...]
My Social Media Experiment
Books, blogs, videos, podcasts – wow the information out there is amazing. A fantastic supply of everything we need to know to ‘make it’ on the web. But how much of it is really helpful, genuine and useful? How much of it is just regurgitated crap that is completely out of date? Don’t get me [...]
Social Media – By The Numbers
Still thinking Social Media is a fad? Here’s a video full of amazing facts that I found on Mitch Joel’s blog “A Fascinating Look At The Numbers Behind Social Media” Watch the video if you, like me, have a skeptic in you or if you think, for any reasoning, that the myriad of social platforms [...]
Reputation Management – It’s Not Just for Politics
So I’m guessing we’ve all heard about our silly Prime Minister’s comment yesterday (that’s the one and only Gordon Brown for anyone not paying attention) that seriously landing him, and his Political Party in hot water – well –
Are You Missing Your Facebook ‘Fans’
I know I already sang the praises of the ‘Universal “Like” Button‘ and I stick to that but when Facebook originally unveiled the latest changes I, like many, was asked the inevitable “what d’ya think” by loads of people. Okay maybe not ‘loads’ – my wife asked me.
Blah Blah Blah Blah Blog$
You know what I hate most on the web? Well, what I hate more than bull (crap), hype, scams, rip-offs, trickery, pornography, spam and cons – okay – I just realised that this particular hate is way don’t the list
